FEBRUARY, 2021  President's message




I recently attended an online mini seminar about the Six Powers of Persuasion, intending to help conservatives change the narrative and make an impact by engaging people to win,.  Founder and Coach, Melanie Strum said this as she opened our dialog.


“Everyone has two lives,” Hunter Thompson famously said. “The second one begins when you realize you only have one.” That’s the moral of Alfred Nobel, whose obituary was mistakenly published, memorializing him as the inventor of dynamite.  Not wanting to be remembered for death and destruction, Nobel pivoted, endowing the world with the Nobel Prize, for which he is most known today.  The lesson here is that each of us is capable of tremendous change, because we’re forever a work in progress. As Thompson’s quip suggests, facing death reawakens vitality, urgency and aspiration that slumber under blankets of complacency.”

So as many of us feel we are facing the death of a nation, the death of the United States as we know it, ….it is our job as Republicans and conservatives to help save it.  We can start with recognizing that those who disagree aren’t necessarily adversaries, they are merely uninformed and can become allies as we learn to engage, understand and even validate and restore civil conversation. (Whats that?)  We can’t blame our lack of effort on election fatigue – it’s not about the elections anymore, it’s about saving society as we know it. 


In short form, here are the Six Powers of Persuasion available to you.

1. You Are the Message!

Make yourself likeable.  You have seven seconds to make a first impression.
2. Find the Common Ground

Start with why you believe something, not what you believe.  Martin Luther King said “I have a dream…” 
3. Fight For People, Not Things

For example, HR1 – which federalizes mail-in ballots, is called “For the People’s Act”.  The democrats know how to frame issues with compassion – Republicans just call it “taking away our voting rights”. 
4. Use a Fairness and Compassion Frame. 

Often our self-righteousness is combative, rather than instructive.  People want to feel heard not hurt.  Maya Angelou said that people won’t remember what you said or did but will always remember how you made them feel.

5. Connect With Story-telling.

A story is what your counterpart will remember.  They can connect, identify and find common ground through experiences.
6. Use Rhetorical Devices to Pivot to Better Ground.

Understand, discover and develop an argument to find ways to appeal to your adversary.  Use logic, experience and common  shared beliefs.


Engaging to win isn’t about winning debates or talking points, its about winning people over to the common ground we instinctively share through meaningful conversations because we all want a freer, fairer society – which is what the U.S. was founded on and is embedded in our DNA “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among those are Life, Liberty, and the pursuit of Happiness.”   The Declaration of Independence.


I thank these women who have birthdays in April for helping to keep our society more free and fair.  Carol Burns, Gail Flyer, Linda Grossman Andrea Heckmann, Sue Hale, Fran Jackson, Marcia Jacobs, Jim Monte, Samira Tamer, Carol Williams, Jean Worland, Denise Bennett.



Pat Peterson